June 4 – 7, 2014, Fontana Convention Center, Clark, Pampanga, Philippines

M.I.C.E. stands for Meetings, Incentive Travel, Conventions, and Exhibitions / Events. It represents specialized sectors of tourism which require higher standards of tourism services and facilities.

First held in 2010, the Philippine M.I.C.E. Conference (MICECON) is the integration of two major Philippine M.I.C.E. Projects: the long-running Philippine Incentive Marketing Conference (Phil-Incentive) organized by the Philippine Convention and Visitors Corporation / Tourism Promotions Board, and Meetings, Incentive Travel, Events / Exhibitions Philippines, Inc. (MITE Philippines); and the Philippine Asian MICE Forum organized by the Philippine Association of Convention / Exhibition Organizers and Suppliers (PACEOS).


MICECON consolidates and strengthens all sectors involved in the M.I.C.E. industry by providing an ideal platform for a comprehensive educational program for Philippine M.I.C.E. and tourism practitioners.

MICECON, likewise, aims to showcase new developments, establishments and products in the Host City; increase the levels of creativity and professionalism, and further upgrade capabilities of Host City in targeting and handling the M.I.C.E Market.


Pre-Conference Activity (one day)

A special activity prepared by the Host City that best presents their destination; the said activity may focus on being a CSR project that would create an impact in both the lives of the delegates and the invited beneficiaries.

M.I.C.E. Conference (two days)

The Conference is the educational component of the MICECON which features plenary sessions on major topics affecting the MICE industry; as well as industry-specific topics on convention and association management, incentive travel, exhibition and events management, and events marketing.

M.I.C.E. Mart (one day)

The M.I.C.E. Marketplace is the exhibit component of MICECON where MICE facilities and suppliers as well as destinations can showcase their products and services.

Dream Trip
A visual, gastronomical and experiential tour for hosted buyers to selected M.I.C.E. destinations in the Philippines.


• Airlines
• Association/Corporate Executives
• Convention and Exhibition Venues
• Convention/Exhibition/Event Organizers
• Convention and Visitors Bureaus
• Destination Management Companies, Hotels and Resorts
• Incentive Tour Operators and Suppliers
• Meeting/Event Planners
• National, Provincial and Municipal Tourism Offices
• Sea and Land Transport Operators
• Travel Agencies/Tour Operators
• Media

• Organizing Committee

• The Department of Tourism (DOT) is the lead government agency charged with the responsible development of tourism as major socioeconomic activity by formulating policies and implementing plans that will accelerate sustainable development, and position the Philippines both to domestic and foreign visitors as a prime tourist destination.

• In fulfilling its mission, the Department is committed to adhere to the national development goals to benefit the Filipino people first and foremost through the increase in domestic and foreign visitors, generation of foreign exchange receipts, creation of employment opportunities, encouragement of private investments, protection of the environment and preservation of the country’s heritage and culture.

• The Tourism Promotions Board (formerly Philippine Convention and Visitors Corporation) is a corporate body attached to the Department of Tourism (DOT). It is tasked to formulate and implement an integrated domestic and international promotions and marketing program for Philippine tourism.

• It is responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination. Specifically, it shall market the Philippines as a major convention destination in Asia, taking charge of attracting, promoting, facilitating, and servicing large-scale events, international fairs and conventions, congresses, sports competitions, expositions and the like.

• The Movement of Incentive Travel Executives Philippines, Inc. (MITE Philippines), formerly The Movement of Incentive Travel Executives (MITE), was born as an immediate consequence of the PCVC-sponsored “Go for I.T.” seminar held in Manila on 29-30 August 1991 in cooperation with the New York-based Society of Incentive Travel Executives (SITE).

Starting out as an association dedicated to Incentive Travel, MITE’s mission has evolved over the years to encompass the entire Meetings, Incentives, Conventions and Exhibitions / Events (M.I.C.E.) Industry; MITE’s collective resources in developing educational programmes and other business activities that offer value to its members so as to aggressively sell the Philippines as a quality M.I.C.E. destination”.

• MITE Philippines represents the forerunners of the Philippine M.I.C.E. Industry: hotels, tour and transport operators, resorts, airlines, events organizers, meetings / events venues, convention marketing and creative specialists, selected members of the academe and media personalities. The MITE logo represents the seal of quality and commitment of its members to deliver M.I.C.E. programmes with creativity, imagination and professionalism.

• Established in 1981, the Philippine Association of Convention / Exhibition Organizers and Suppliers, Inc. (PACEOS) is as a non-profit association composed of leading professional event, exhibition and convention organizers and business partners: venue owners, booth contractors, freight forwarders, and hotels and allied services, like travel and tour agencies and airlines. Its mission is to play a significant role in developing the Philippines into a leading exhibition and convention destination in the region, by raising the level of professionalism and operational standards in the industry. A founding member and secretary general of Asian Federation of Exhibition and Convention Associations (AFECA), PACEOS participates in trade missions overseas. Its training arm, the Philippine M.I.C.E. Academy conducts relevant continuing education programs that help industry practitioners become globally competitive. PACEOS is publishing the Events Planning Manual.

• Fontana Convention Center

The Fontana Convention Center caters all kind of celebrations of a wide range of sizes. It consists of two (2) large halls, largest of which can accommodate up to a maximum of 1,000 guests (cocktail set up), and eight (8) conference rooms, which can accommodate from 50-250 guests (cocktail set up), makes it well suitable for small or large meetings, conferences, exhibitions, weddings and other events.

All its rooms are fitted with state of the art audio visual equipment, designed to facilitate productive and innovative meetings. Fontana also boasts of their professional and attentive sales team who help organize the functions and business gatherings with professional excellence as their benchmark.

For more information/ inquiries, visit or call their office at Telephone numbers: (6345) 599 5000 local 5809 / 045 599 5309


Local Delegate:
Full Delegate Php 8,000 per person
Group of three (3) or four (4) / Php 7,500 per person per company
Group of five (5) or more / Php 7,200 per person per company
Accompanying Person** Php 4,000 per person

Foreign Delegate:
Full Delegate - USD 200 per person
Accompanying Person** USD 100 per person

Note: registration fees are NET of online and bank charges

Inclusions: Participation in the four-day official program; kits and conference materials; am /pm snacks; all themed receptions; Manila-Clark-Manila transfers (one schedule only for all delegates); shuttle service from conference venue to official functions*; certificate of attendance; free entrance to the MICE Marketplace;

Only those staying in official hotels will be provided airport to hotel transfers (if applicable) and shuttle service from official hotel to conference venue and will receive pillow gifts and souvenirs.

Accompanying person’s rate grants access to all themed receptions, shuttle service from conference venue to official functions and free entrance to the MICE Marketplace; Only those staying in official hotels will be provided airport to hotel transfers (if applicable) and shuttle service from official hotel to conference venue and official functions and will receive pillow gifts and souvenirs.

(Only Philippine MICECON Delegates can register as Sellers)

Fee of Php 3,000 per company (for one delegate) is inclusive of am/pm snacks, lunch, MICEMart badge, Directory of Buyers and Sellers and a set of Pre-scheduled appointments. There will be an additional payment of Php 750 for a second delegate*.

Note: The second delegate will share the same set of appointments as the first delegate. Only one table will be allotted per company.

The MICEMart has limited slots available; Registration is on a first come, first serve basis. Registration in the M.I.C.E. conference (educational session) is a requirement before a company can participate in the MICE Mart.

Note: Participation of Local and Foreign Buyers in MICECON is by invitation only.



Standard Hotel Room (1-2 pax) ……………………………. Php 4,235.00 NET per room/night
Deluxe Hotel Room (1-2 pax) …..……………………………. Php 5,445.00 NET per room/night
2-Bedroom Villa (4 pax) ………………………………………… Php 6,655.00 NET per villa/night
3-Bedroom Villa (6 pax) ………………………………………… Php 9,075.00 NET per villa/night
Water Theme Parks ………………………………………………. Php 275.00 per head
Note: Room rates inclusive of breakfast based on occupancy stated above
Contact Persons: Ms. Rocela N. Ortega, Sales Manager Ms. Issa Laquian, Sales Officer, Tel. (6345) 599 5000 local 5809 / 045 599 5309 Fax: (632) 843 9163 Mobile 0917 504 8876 / 0928 8392 / 0917 584 5749 Email: Website :


Deluxe Room (1-2 persons) ………………………………….. Php 4, 600.00 NET/room/night
Grand Deluxe (1-2 persons) ………………………………….. Php 5, 100.00 NET/room/night
Executive Suite (1 person) …………………………………….. Php 6, 200.00 NET/room/night
2 Bedroom Villa (4 persons) ………………………………….. Php 9, 200.00 NET/villa/night
EARLY BIRD RATE: ………………………………….. Php4, 300.00 net in a Deluxe Room
Booking period from January - February 28, 2014 / Requires Credit Card guarantee upon booking
Inclusions: Complimentary Buffet Breakfast based on occupancy stated above
Complimentary One (1) Internet Voucher per Room
Mineral Water in the Room (replenished daily)
Rates are inclusive of 10% Service Charge; No Government Tax added
Contact Persons: Ms. Yvette Manusig-Caisip, Senior Sales Manager
Address: Mimosa Drive Leisure Estate Clark Freeport Zone, Philippines 2023
Tel. (02) 845 1888 local 1685 | F: (02) 845 1888 local 1220 or (02) 843 1363 Email: Website:


Deluxe and Executive Rooms (Single /Twin) ……………………… Php 4,200.00 nett per room/night
Junior Suite (Single / Twin) …………………………………………………. Php 7,000.00 nett per room/night
Family Junior Suite (Single / Twin) ……………………………………… Php 8,200.00 nett per room/night
1-Bedroom Suite (Single / Twin) ………………………………………… Php 10,200.00 nett per room/night
Inclusions: Buffet Breakfast Complimentary newspaper Complimentary two (2) bottled water Free use of Swimming Pool and gym Free access to Casino Contact Persons: Ms. Cristina “Teng” Hildawa, Director of Sales and Marketing Ms. Prescious Anne Cunanan, Associate Director of Sales Address: 5400 MA Roxas Highway, Clark Freeport Zone Philippines 2023 Tel. +6345 499 1000 local 1600 Mobile: +63 917 5172458 (Prescious) / +63 939 9241262 (Teng) Email: / Website:


Standard 2-Bedroom Villa (4 pax) ………………………….. Php 5,500.00 NET per villa/night
Fully air-conditioned 1 Master Bedroom with One (1) Queen Size Bed with Walk-in Toilet and Bath 1 Guest Room with Two (2) Single Size Bed 1 Driver’s/Maid’s Quarter with One (1) Single Bed with Separate Toilet & Bath

Superior 2-Bedroom Villa (4 pax) ………………………….. Php 6,000.00 NET per villa/night
Fully air-conditioned 1 Master Bedroom with One (1) King Size Bed with Walk-in Toilet and Bath 1 Guest Room with Two (2) Single Size Bed 1 Driver’s/Maid’s Quarter with One (1) Single Bed with Separate Toilet & Bath

Executive Suite 2-Bedroom Villa (3 pax) ……………….. Php 6,500.00 NET per villa/night
Centralized air-con, fully carpeted One Private Bedroom with One (1) King Size Bed Studio Type Set-up with Two (2) Double Beds Two Well-appointed Living Room with Lanai Area Two Deluxe Bathroom with Bathtub

Two Storey 3-Bedroom Villa (6 pax) ………………….….. Php 5,500.00 NET per villa/night
Centralized air-conditioned 1 Master Bedroom with One (1) Queen Size Bed with Walk-in Closet, Toilet and Bath 2 Guest Rooms with Double Beds
Note: Above rates do not include breakfast. Special rate for breakfast is Php 300.00 NET per person
Contact Persons: Mr. Christian I. Quizon, Account Executive

Contact Information:

Mobile: 09228329471 Tel: (045) 599 7000 loc. 2050/2005/1046 Email: Website:



MICECON 2014 Manila Secretariat
Central information: Tina G. Flores
MICECON Secretariat, head of Central Info Email : / Sherdoll Bayona

MICECON Secretariat
Email : Tel : +632 4042641 / 5259318 loc.204
M.I.C.E. and Business Development Unit Tourism Promotions Board
4th Floor Legaspi Towers 300, Roxas Blvd., Manila 1004 Philippines Tel : +63 2 525 6110 / 525 6635 / 525 9318 to 27 local 256 Fax : +63 2 521 6165 Website : (interim)
Email: / /

MICECON 2014 Clark Secretariat
Central information: Ms. Noemi B. Garcia, Manager, Tourism Promotions Office Email: Ms. Josephine Poyaoan, Assistant Manager, Tourism Promotions Office Email: Tel. (+6345) 599-3222 Telefax: (+6345) 599-6235




Foreign MICE gurus to spill trade secrets to Phl industry

Coming over as guest speakers in M.I.C.E.CON 2014, according to TPB Chief Operating Officer Domingo Ramon C. Enerio III, are Theresa Breining of Breining Group Llc, US; Peter Gray of Motivating People, Australia; Shawna Suckow of Senior Planners Industry Network, US; Brad Weaber of New Orleans Convention & Visitors Bureau, US; Megan Singleton of Travel Blogger At Large, New Zealand; and Tracy Stuckrath of Thrive! Meetings & Events, US; Susan Sarfati of Growing Leaders and Organization That Stand |Tall, US; and Liz Jackson of Jackson Consulting Incorporated, US.

“They will present and discuss the evolution and revolution in the meetings industry, what’s in and what’s hot in incentive travel and motivational events, the winning business in trade shows, reinventing a city for MICE, neuro linguistics programming, digital marketing, media strategies in crisis situation, search for a leader in difficult times, meeting planners and suppliers pet peeves, the business prospects and implications of the ASEAN Economic Community 2015 and what’s in store for Philippine tourism, and creating a positive mindset in the workplace, among others,” Enerio explained.

The M.I.C.E.CON 2014 practically marks the rise of business tourism in the Philippines, which is expected to surge further from only 15 percent of total foreign visitor arrivals in 2010.

Enerio attributed this development to the mushrooming and expansion of modern MICE facilities across the country catering to corporate and business needs, all in the wake of the ongoing unification of regional economies, particularly the ASEAN Economic Community by 2015.

He said the M.I.C.E.CON 2014 would also bring about business opportunities for the local industry players through the MICE Mart, a one-day business exchange between foreign buyers and local sellers/suppliers.

“At least 40 select M.I.C.E. buyers from Australia, China, Korea, Taiwan, Singapore, United Kingdom, Germany, Poland, US, Malaysia and another 10 local corporate buyers are participating in the M.I.C.E. Mart,” Enerio said.

Slated at the Fontana Convention Center in Clark on June 4 to 7, M.I.C.E.CON 2014 will practically cover all the sectors and facets of the MICE market -- from marketing to business and technology, association management, communication, organizational development, and many others.

Previously held in Subic, Cebu and Davao, the annual M.I.C.E.CON is designed to help develop the local industry, which is largely composed of corporate and individual practitioners and suppliers, airline firms, hotels, resorts, convention centers, destination management companies, incentive and event planners, professional congress/exhibit organizers, M.I.C.E. venues, local government units, and the media, among others.

This year’s event carries the theme M.I.C.E. in 4D -- Driving Passions, Developing Minds, Defying Limits, Designing the Future.

The official participating hotels in the M.I.C.E.CON 2014 include the Fontana Hot Spring Leisure Parks, Widus Hotel and Casino, Holiday Inn Clark and Montevista Villas - Mimosa Golf & Country Club.

Inquiries on registration can be directed to the M.I.C.E.CON SECRETARIAT (c/o TPB, M.I.C.E. and Business Development Unit, tel:+632 5256635, 5259318 to 27 loc.256; fax:+632 5216165; email:


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Department of Tourism - Region III (Central Luzon)
Paskuhan Village, City of San Fernando, Pampanga, Philippines
Phone: (63 45) 961-2612 / 5617 / 625-8525
Contact: Ronaldo P. Tiotuico - Regional Director
Email: /
Recipient: (Best Ecotourism Project - Mt. Pinatubo): PATA Gold Intl Award 2001, Kalakbay Natl Award 2001, ASEANTA Intl Award 2002
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