The Tourism Industry Board Foundation, Inc. (TIBFI) conducted a Strategic Planning Session last March 22, 2016 at Department of Tourism, Makati City. It was attended by TIBFI’s Board Officers: Ms. Anabelle O. Moreno (Chairperson), Mr. Paul L. So (Deputy Chairperson), Ms. Ma. Christina G. Aquino (Secretary), Prof. Victoria Villegas (Alternate representative for Dean Miguela Mena, Treasurer), Dr. Gloria Baken Wong-Siy (Board Member), Mr. Hessel Larcia (Board Member), Ms. Eleonor Ogarte (Board Member), Mr. Arjun Shroff (Board Member), Ms. Marissa Gamurot (Advisory Board, TESDA), Dir. Rica Bueno (Advisory Board, DOT) and Ms. Arlene Alipio (Advisory Board, DOT)
The first agenda of the planning session is to revisit TIBFI’s vision-mission, the board officers revised the existing vision-mission and come up with a new one for TIBFI.
Existing Vision
Developing excellent tourism industry service providers is our mandate.
NEW VISION
Developing service excellence in tourism enterprises is our mandate.
Existing Mission
To unify government, industry, and the academe in facilitating tourism education and training.
NEW MISSION
Unify government, industry, education and training sectors in facilitating tourism human resource development
Board Officers brainstorming for TIBFI’s future projects in 2016-2017
The second and third agenda is to re-work the core values and review the objectives of TIBFI. The existing one was revised and developed into a much better core values and objectives.
Existing Core Values
T – Trustworthy
I – Inspiring
B – Being Cooperative
F – Fair
I – Innovative
NEW CORE VALUES
T – Transparency
I – Integrity
B – Balance
F – Focus
I – Innovation
Existing Objectives
- To ensure an adequate supply of trained workers within the tourism industry at the right time and at the right quantity
- To facilitate the skills training/job placement cycle; and
- To match the skills of the labor force with the manpower requirement of the tourism industry
NEW OBJECTIVES
- Provide support in developing an adequate supply of competent tourism professionals;
- Facilitate skills training and development to match the needs of tourism professionals and industry;
- Establish and develop networks and linkages with relevant stakeholders.
The fifth agenda of the planning session is to establish Key Result Areas (KRAs) and Key Point Indicators (KPIs) for TIBFI.
KEY RESULT AREAS:
1. Standards and Training – Training and Development
Committee assigned: HRAP to be chaired by Ms. Ma. Christina G. Aquino
KPIs:
- MRA Awareness (3)
- Train the Trainers/ Assessors Program (4 Labor Divisions)
- Promotion and Advocacy of Programs for Tourism Professionals (3)
- Tourism Skills Upgrading Training Programs (3)
- ASEAN Toolbox Training Programs (3)
- K-12 Teacher Training Programs (3)
- Industry immersion programs (3)
2. Membership
Committee assigned: PHILTOA to be chaired by Mr. Arjun Shroff
KPIs:
- Increase membership base (at least 10 new members at the end of 2017)
- Establish chapters in Luzon, Visayas and Mindanao (3)
- General Membership Meeting: 3 per year
3. Linkages and Networking – Operations/Administration
Committee assigned: AHRM to be chaired by Ms. Anabelle Ochoa
KPIs:
Government
- Recommend priority skills for TR development/review
- Information dissemination of policies and programs
- Organization of activities in support for human resource development for the tourism industry (3 per year, 1 per quarter)
- Support convergence activities with relevant government agencies (DOT, TESDA, DILG, DepEd, CHED, DOLE)
- Organize 4th Tourism HR Congress
Private Sector
- Information dissemination of policies and programs
- Technical assistance
- Training and development program
4. Research and Publications
Committee assigned: UP-AIT to be chaired by Dean Miguela Mena
- Conduct research on human tourism capital based on Philippine experience
- Organize an editorial board to collate and publish studies relevant to the tourism industry
- Promote research and publication with industry networks
The planning session ended productively and the board officers are already excited and looking forward to the implementation of all the strategic plans developed and will be laid out by TIBFI this 2016-2017.