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A Special Big Data and Analytics Program for the Philippines brought to you by the STR SHARE Center

STRWe are excited to announce a special program focused on Big Data and Analytics specifically for the Philippines. We would like to invite all instructors from hospitality and tourism programs to participate in three upcoming events.

The first event will be a free certification train-the-trainer workshop to prepare instructors to offer the Certification in Hotel Industry Analytics (CHIA) or Hotel Industry Foundations and Introduction to Analytics (HIFIA) certification training to the students at their schools. The first session is April 7th, so you’ll want to register very soon.

The second event will be a free train-the-trainer workshop on How to Conduct a Market Study. This workshop will provide instruction on how to teach your students to do market analysis and prepare a polished presentation. This workshop will be conducted in May.

The third event, taking place later in the year, will be a Student Market Study Competition hosted by LPU. The competition will begin in August and will conclude with student teams presenting their market study online to a panel of industry professionals in November.

Please see the attached announcement for additional details, dates and registration information. We would like to thank LPU, COHREP, AAHRMEI and TIBFI for their generous support and assistance in so many ways.

We look forward to your involvement and wish you all the best.

Duane Vinson
Vice President STR
Assistant Director of the STR SHARE Center





Click here for a PDF copy of the announcement.


HRAP Advisory

Board of Trustees (2019 - 2021)

Ms. Ma. Christina Aquino
Hotel and Restaurant Association of the Philippines (HRAP)

Ms. Anabelle Ochoa Moreno
Association of Human Resources Managers in the Hospitality Industry (AHRM)
Vice Chairman

Ms. Tinette Capistrano
Philippine Association of Convention/ Exhibition Organizer and Suppliers, Inc. (PACEOS)

Dr. Gloria Baken Wong- Siy
Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institutions (AAHRMEI)

Mr. Elieser Casas
Philippine Travel Agencies Association (PTAA)

Mr. Hessel Larcia
National Union of Workers in Hotels, Restaurant and Allied Industries (NUWHRAIN- SENTRO)
Public Relations Officer

Board Trustees

Mr. Daniel Edralin
Ms. Eleonor Ogarte
National Union of Workers in Hotels, Restaurant and Allied Industries (NUWHRAIN- SENTRO)

Ms. Fe Yu
Philippine Tour Operators Association (PHILTOA)

Board of Advisers

Assistant Secretary Maria Rica C Bueno
Director Rowena Lu Y. Montecillo
Ms. Arlene Alipio
Department of Tourism (DOT)

Executive Director Imelda Taganas
Executive Director Susan Dela Rama
Ms. Ma. Isabel Gamurot
Technical Education Skills Development Authority

Dr. Edieser Dela Santa
University of the Philippines
Asian Institute of Tourism (UP AIT)

Secretariat: Lawrence Castro

Contact Information

Tourism Industry Board Foundation Inc.

University of the Philippines - Asian Institute of Tourism
Commonwealth Avenue, Diliman, Quezon City, Philippines
+63 2 9818500 ext 2799
+63 906 2955889

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