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STR: Special Workshop - How to Do Market Analysis (May 29, 2021 8AM to 10AM)

2021 Philippine Student Market Study Virtual Competition - November 20, 2021
How to do market analysis and prepare a presentation for the 2021 Philippine Student Market Study Competition

A special workshop will be held on Saturday, May 29th from 8AM to 10AM (GMT+8) for instructors wishing to teach their students how to do market analysis and prepare a presentation for the 2021 Philippine Student Market Study Competition. During the session we will thoroughly discuss the components of a comprehensive market study and explain the process to create a market study presentation.  We’ll also talk about the guidelines and requirements for the competition, presentation and scoring criteria, and answer questions.  Training materials will be made available to attendees that register in advance and the workshop will be recorded.  The workshop is free for faculty at SHARE Center member schools.

To attend you must register in advance by clicking here.

We are very excited about the 2021 Philippine Student Market Study Competition and invite hospitality and tourism students from universities and colleges throughout the Philippines to participate.  Teams may include both undergraduate and graduate students.   This is an opportunity for students to showcase their knowledge and ability in front of other students, professors, industry professionals, and recruiters.  Each team will conduct a Market Study on a market (city) of their choice.

Teams will receive training materials on how to conduct a Market Study, how to analyze hospitality and tourism data, and how to communicate their findings in a professional presentation.  Each team will prepare their presentation, practice, and then submit a video of their team presenting by Friday, November 5th, to determine finalist teams.  Teams will be notified by Friday, November 12th if they have made the finals and are invited to then present online to a panel of industry judges on Saturday, November 20th.  Complete guidelines and instructions will be provided.  Plaques will be awarded to the top teams (1st, 2nd, 3rd place, and Finalist) and the top team will receive a $500 USD prize.  Certificates will be awarded to teams receiving Honorable Mention, as well as individual certificates for each student and their faculty advisor(s).  The registration fee is $40 USD per team.

Please let us know if we can help with any questions.  We hope to see you this Saturday!

Kindest regards,

Duane Vinson
Vice President STR
Assistant Director of the STR SHARE Center
Tel: +1 (615) 824-8664 x3329

STR SHARE Center, 735 East Main Street
Hendersonville, TN 37075 USA




HRAP Advisory

Board of Trustees (2019 - 2021)

Ms. Ma. Christina Aquino
Hotel and Restaurant Association of the Philippines (HRAP)

Ms. Anabelle Ochoa Moreno
Association of Human Resources Managers in the Hospitality Industry (AHRM)
Vice Chairman

Ms. Tinette Capistrano
Philippine Association of Convention/ Exhibition Organizer and Suppliers, Inc. (PACEOS)

Dr. Gloria Baken Wong- Siy
Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institutions (AAHRMEI)

Mr. Elieser Casas
Philippine Travel Agencies Association (PTAA)

Mr. Hessel Larcia
National Union of Workers in Hotels, Restaurant and Allied Industries (NUWHRAIN- SENTRO)
Public Relations Officer

Board Trustees

Mr. Daniel Edralin
Ms. Eleonor Ogarte
National Union of Workers in Hotels, Restaurant and Allied Industries (NUWHRAIN- SENTRO)

Ms. Fe Yu
Philippine Tour Operators Association (PHILTOA)

Board of Advisers

Assistant Secretary Maria Rica C Bueno
Director Rowena Lu Y. Montecillo
Ms. Arlene Alipio
Department of Tourism (DOT)

Executive Director Imelda Taganas
Executive Director Susan Dela Rama
Ms. Ma. Isabel Gamurot
Technical Education Skills Development Authority

Dr. Edieser Dela Santa
University of the Philippines
Asian Institute of Tourism (UP AIT)

Secretariat: Lawrence Castro

Contact Information

Tourism Industry Board Foundation Inc.

University of the Philippines - Asian Institute of Tourism
Commonwealth Avenue, Diliman, Quezon City, Philippines
+63 2 9818500 ext 2799
+63 906 2955889

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