DOT Online Learnings

The Department of Tourism is developing online learning courses for tourism stakeholders.

Background and Rationale

In view of the Extended Community Quarantine (ECQ) brought about by the COVID-19 pandemic, the Department of Tourism through the Office of Industry Manpower Development is developing online learning courses for tourism stakeholders. With the advice and guidance of Secretary Bernadette Romulo-Puyat, the programs were conceptualized as an alternative to the regular training programs conducted by the DOT to give tourism stakeholders the opportunity to learn and stay relevant and updated even during the ECQ. Consistent with the Bayanihan To Heal As One Act, the program is one of the activities identified by the DOT to assist and encourage stakeholders as they cope, transition to the new normal and move towards recovery.

Filipino Brand of Service (April 15-17, 2020)

II. Filipino Brand of Service - Applying the 7 Values During COVID-19 Crisis (April 15-17, 2020)

Brief Description
The FBS is envisioned to represent everything that is good and positive about Filipino hospitality that can be used by all tourism stakeholders in dealing with domestic or international tourists. The online training will highlight the 7 Filipino values or 7 M's (Maka-May Likha, Makatao, Makakalikasan, Makbansa, Masayahin, May Bayanihan, May Pag-asa) and how these can be applied amidst coping with the COVID-19 crisis.

Targeted participants are tourism professionals and workers from tourism enterprises such as tourist accommodation facilities, travel and tour operators, MICE facilities, food establishments and other tourism related enterprises, tour guides and other tourism front-liners. =

Miriam Palabrica is Academy Director at the Academy for Professional Excellence (APEX). She is one of the Master Trainers for The Filipino Brand of Service Excellence Program of the Department of Tourism and helped enhance its training module and design.

Session Time and Schedule via Zoom (3 batches)


  • Batch 1: April 15, 2020, 10:00 a.m. to 12:00 nn
  • Batch 2: April 16, 2020, 10:00 a.m. to 12:00 nn
  • Batch 3: April 17, 2020, 10:00 a.m. to 12:00 nn


  • Registration
  • Introduction and house rules
  • The Filipino Brand of Service Excellence in the time of COVID-19 Crisis
  • Service Excellence and the Filipino Values
  • The 7M's of Filipino Values
  • Maka-May Likha (Belief and Respect for Divine Providence)
  • Makatao (Hospitality, Family Oriented, Interpersonal Relations, Sense of Belongingness)
  • Makakalikasan (Filipinos as stewards of the environment)
  • Makabansa (Nation building as every Juan's responsibility)
  • Masayahin (The power of our smile)
  • May Bayanihan (Bayanihan spirit of the Filipino)
  • May Pag-Asa (The Filipino resiliency)
  • The Mabuhay gesture
  • Post-evaluation exercise

Speaker: Miriam Palabrica

DOT Online Learnings

Dear Valued Tourism Stakeholders,

Thank you for supporting the launch and pilot trainings of the DOT Online Learning last week.  We are truly grateful for the positive feedback.  In response to the clamor for more online courses, we are happy to invite you to our continuing webinars.

How to Register

1. Access the online courses via any internet-enabled device such as personal computers, laptops, iPads and smartphones.
2. To register, please fill-up the online pre-registration form which you can find at the bottom of the course outline.

3. After submitting the online pre-registration form, an email will be sent providing the link to the webinar you chose.  Click the link.  You will receive Zoom notification with regard to your acceptance to the course together with the meeting ID and password.  Registration is  on a first-come, first-served basis.
4. Install and launch the Zoom application to your device.  Click “Join Meeting” and key in the meeting ID.


To be a successful online learner, here are some simple tips and house rules to observe:

1. Make sure that you are in a quiet environment conducive to learning.  Consider also good lighting and comfortable seating.  Check also internet speed, turn camera on and have your camera at eye level.

2. Come to class on time.

3. Turn off pop-up messages and avoid games and surfing while sessions are going on.

4. A Certificate of Completion will be issued to participants who complete the course and after submitting the online course evaluation through a link which will be e-mailed after the sessions. Your e-certificate shall be sent through e-mail soonest.

For queries, please email

All the best,

DOT-OIMD Online Learning Team

Contact Information

Tourism Industry Board Foundation Inc.


University of the Philippines - Asian Institute of Tourism
Commonwealth Avenue, Diliman, Quezon City, Philippines

  +63 (2) 981-8500 local 2799
  +63 966 556-7600

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