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TIBFI’s Courtesy Call with Usec. Jimenez of DOT


The Tourism Industry Board Foundation, Inc. Officers had a courtesy call meeting with Usec. Alma Rita Jimenez on 02 August 2016, Tuesday, 10:00 AM at the Department of Tourism building, Makati City. Present at the courtesy call were Ms. Anabelle Ochoa-Moreno (Chairperson), Dr. Gloria Baken Wong-Siy (Board Member), Ms. Ma. Christina Aquino (Secretary), Mr. Arjun Shroff (Board Member), together with Dir. Rica Bueno and Ms. Arlene Alipio, TIBFI Advisers from the Department of Tourism.

Ms. Anabelle Ochoa-Moreno presented an overview of TIBFI as an organization and its affiliated members. After the presentation, a discussion between TIBFI Officers and Usec. Jimenez took place regarding the plans of the new DOT administration for the development of Philippine tourism industry.

One agenda that was discussed is the reduction of travel tax by the government. In addition, Usec. Jimenez stated that one of DOT’s goals is to attract investors to invest in the Philippines. Through attracting investments, this stimulates the creation of jobs among Filipinos. “Investment is important because it is one of the major economic drivers when it comes to tourism industry,” according to Usec. Jimenez. The budget of DOT should always be put in a practical use and prudent plans and actions should always be put upfront.

During the courtesy call meeting of TIBFI Officers with Usec. Jimenez of DOT

Usec. Jimenez also shared that the new strategy of DOT under her leadership is to have a very practical approach. It is key to start creating actions in order for a development to progress. “Vision without action is hallucination,” Usec. Jimenez added. Furthermore, it is also one of the programs for the new administration of DOT to increase the market of tourism. Marketing the marginalized area should also be one of the programs that need to prioritize. Improving the life of Juan and Juana (J&J) should always be prioritized, according to Usec. Jimenez. The goal is to improve the quality of life of every Filipino. Usec. Jimenez also added that their strategy is to have inclusive rather than exclusive programs so that everyone is included because basically, tourism is everyone’s business.

Accreditation programs of DOT have also been discussed during the meeting. Accreditation programs are necessary in order to protect the consumers from abusive producers or suppliers. Some accreditation programs are already being made and implemented for the tourism establishments across the country.

The meeting was adjourned at 11:05 AM and the TIBFI Officers are looking forward to work with and support the new Department of Tourism administration for their plans and programs for the progress and development of Philippine tourism.

Board of Trustees (2019 - 2021)

Ms. Ma. Christina Aquino
Hotel and Restaurant Association of the Philippines (HRAP)

Ms. Anabelle Ochoa Moreno
Association of Human Resources Managers in the Hospitality Industry (AHRM)
Vice Chairman

Ms. Tinette Capistrano
Philippine Association of Convention/ Exhibition Organizer and Suppliers, Inc. (PACEOS)

Dr. Gloria Baken Wong- Siy
Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institutions (AAHRMEI)

Mr. Elieser Casas
Philippine Travel Agencies Association (PTAA)

Mr. Hessel Larcia
National Union of Workers in Hotels, Restaurant and Allied Industries (NUWHRAIN- SENTRO)
Public Relations Officer

Board Trustees

Mr. Daniel Edralin
Ms. Eleonor Ogarte
National Union of Workers in Hotels, Restaurant and Allied Industries (NUWHRAIN- SENTRO)

Ms. Fe Yu
Philippine Tour Operators Association (PHILTOA)

Board of Advisers

Assistant Secretary Maria Rica C Bueno
Director Rowena Lu Y. Montecillo
Ms. Arlene Alipio
Department of Tourism (DOT)

Executive Director Imelda Taganas
Executive Director Susan Dela Rama
Ms. Ma. Isabel Gamurot
Technical Education Skills Development Authority

Dr. Edieser Dela Santa
University of the Philippines
Asian Institute of Tourism (UP AIT)

Secretariat: Carla Co

Contact Information

Tourism Industry Board Foundation Inc.


University of the Philippines - Asian Institute of Tourism
Commonwealth Avenue, Diliman, Quezon City, Philippines

  +63 (2) 981-8500 local 2799
  +63 966 556-7600

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